Grant Cardone Net Worth In 2024


Grant Cardone Net Worth 2024: Grant Cardone is a renowned entrepreneur, sales trainer, real estate investor, author and motivational speaker. He is the CEO of Cardone Capital, a real estate investment firm, and has built a significant portfolio of multi-family properties. Some key points about them are:

Grant Cardone Early Life and Education

Grant Cardone was born on March 21, 1958 in Lake Charles, Louisiana. His early life was filled with significant challenges, including the death of his father when Cardone was only ten years old. This loss had a deep impact on him and his family, motivating him to achieve financial security. Despite the difficulties, Cardone excelled academically and graduated from McNeese State University in 1981 with a degree in accounting.

Grant Cardone Net Worth

Grant Cardone Net Worth 2024

Grant Cardone, a prominent American real estate investor, sales trainer, author, and motivational speaker, has an estimated net worth of approximately $600 million as of 2024. He has made his wealth through a variety of ventures, primarily in real estate and sales training. Cardone Capital, his real estate investment firm, manages billions of dollars of assets. Additionally, their extensive portfolio includes several best-selling books, online sales training programs, and live events.

Cardone is known for his aggressive sales techniques and his “10X Rule” philosophy, which encourages individuals and businesses to aim for 10 times their initial goals. His influence spreads through social media, where he shares insights and strategies for success in business and personal development.

The Journey to Sales Mastery

Cardone’s path after college was not very easy. He struggled with substance abuse problems, which affected his early career. However, a pivotal moment in his mid-20s led him to sobriety and turned his attention to sales. Cardone began his sales career in the automotive industry, where he quickly distinguished himself by his aggressive but effective sales techniques. His success in car sales laid the foundation for his future efforts in sales training.

The Rise of a Sales Guru

Cardone’s success in the automotive field led him to develop a comprehensive sales training program. He founded Cardone Training Technologies, through which he provided training and consulting services to various businesses.

His techniques, which emphasize persistence, aggressive follow-up, and the importance of customer relationships, resonated with many in the sales industry. Over time, he became a popular speaker and consultant, and worked with several Fortune 500 companies to enhance their sales strategies.

Grant Cardone As Author and Motivational Speaker

Grant Cardone’s influence extends beyond sales training. He has written several best-selling books that have become staples in the business and self-help genres. Notable works include “Sell or Be Sold Out,” “The 10X Rule,” and “If You’re Not First, You’re Last.” These books encapsulate his business philosophy, particularly the “10X Rule”, which advocates setting goals ten times larger than one believes and taking massive action to reach them.

Cardone’s dynamic and motivational speaking style has made him a prominent figure at business conferences and seminars. His “10X Growth Conference”, an annual event, attracts thousands of entrepreneurs and business professionals from around the world, eager to learn from his insights and strategies.

Real Estate

In addition to his skills in sales and motivation, Grant Cardone is a major player in the real estate industry. Through Cardone Capital, he has built a large portfolio of multi-family residential properties worth billions of dollars. Their investment strategy focuses on acquiring assets that generate stable cash flows and grow over time. The success of Cardone Capital has made Cardone a trusted name in real estate investing, providing opportunities for both experienced and novice investors.

The 10X Philosophy

Central to Cardone’s teachings is the “10X Rule”, a concept that encourages individuals to set exceptionally high goals and exert ten times more effort than initially thought necessary. This philosophy is based on Cardone’s belief that most people underestimate both their abilities and the amount of effort required to achieve significant success. Cardone argues that by aiming high and working hard, individuals can break perceived limitations and achieve extraordinary results.

Controversies and Criticisms

Despite his successes, Grant Cardone has not been without controversy. His high-pressure sales tactics and aggressive marketing strategies have drawn criticism from some quarters. Opponents argue that his methods may be too intense and may not be suitable for everyone. Nevertheless, Cardone’s unwavering confidence and results-driven approach continues to attract loyal followers.

Grant Cardone Personal Life

Grant Cardone is married to Elena Lyons and has two daughters. He frequently shares insights about his personal life and family experiences, often highlighting how his family inspires him to strive for greater success. Cardone’s personal story of overcoming adversity and achieving remarkable success serves as a powerful example for many aspiring entrepreneurs.


Grant Cardone’s journey from a troubled youth to a successful entrepreneur, sales coach, author, and real estate investor is a testament to the power of resilience, determination, and an incredible work ethic. His “10X Rule” and motivational teachings have inspired countless individuals to aim higher and achieve more in their personal and professional lives. Whether one agrees with his methods or not, it cannot be denied that Grant Cardone has left an indelible mark on the world of business and personal development.

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